THE WELL-BEING INDEX · April 2026

Brand Research: The Top Five Conversion Signals

New research on how wellness consumers move from interest to purchase — and why the path may surprise you. Unlock insights drawn from more than 1M trusted digital readers.

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FREE REPORT

The Five Conversion Signals Mapping Wellness Brand Choice

Optimism Consumer Intelligence
Report · April 2026

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WHAT DATA SHOWS

Five findings that reframe wellness audience targeting

Drawn from 1.9M readers across 16 months of observed, first-party behavior

1.9M

engaged readers observed across the platform

months of first-party behavioral data

actions taken

The full report is free to access.

Each behavioral signal is detailed, contextualized against broader wellness trends, and translated into clear implications for brand planning and audience strategy. If you work in wellness marketing, media buying, or brand development, this is the data set worth having.

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About the Well-Being Index

The Well-Being Index is
Optimism’s ongoing
view
into how wellness
consumers engage,
build
trust, and take action —
drawn from real
reader
behavior across the
platform, not
modeled
proxies or third-party
panels.

Optimism is the trusted well-being platform
supporting people on
their journey from health to
wellness to longevity — through its three
flagship
brands: All Healthy, Super Age, and AGEIST.
Well-being begins with Optimism.

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